Basic Attention

Basic Attention Token (BAT)

Basic Attention Token (BAT) is an innovative, open-source, decentralized advertising exchange platform built on the Ethereum blockchain. Launched through an initial coin offering on May 31, 2017, BAT raised approximately $35 million USD in less than 30 seconds, highlighting the strong interest in revolutionizing digital advertising.

Mission and Functionality

The primary aim of BAT is to address the significant flaws in the current digital advertising landscape, which is often characterized by fraud, inefficiency, and a lack of transparency. BAT enables advertisers to pay publishers for the attention of users by utilizing the BAT token, which accurately represents and values user engagement within the platform.

BAT integrates a suite of technologies including attention measurement systems, analytics dashboards, and machine learning algorithms. The BAT Ads system is implemented in host applications to display targeted advertisements using locally stored user data, ensuring that ad targeting is conducted entirely on-device and eliminating the need for intrusive third-party tracking.

Integration with the Brave Browser

BAT is primarily designed for use with the Brave browser, an open-source, privacy-focused web browser that blocks unwanted ads and trackers. By employing blockchain technology, Brave securely tracks user attention anonymously, translating this engagement into rewards for content publishers.

User Privacy and Data Security

Brave prioritizes user privacy, storing all tracking information and personal data exclusively on the user's device, ensuring anonymity and security. Users are rewarded with BAT tokens for their attention when they opt to view privacy-respecting ads.

Development Team

Founded by Brendan Eich, the creator of JavaScript and co-founder of Mozilla, BAT boasts a team of experts including Brian Bondy, lead developer and co-founder of Brave, and Scott Locklin, senior engineer and co-founder of Kerf Software. This experienced team is dedicated to transforming the digital advertising space.

Expanding Ecosystem

Since its inception, BAT has seen remarkable growth, with millions of users globally, thousands of ad campaigns from leading brands, and partnerships with major players in the blockchain industry. BAT is now integrated across multiple ecosystems, including Solana, Avalanche, Polygon, Near Protocol, Harmony, and more, expanding its utility and reach.

By harnessing the power of BAT and the Brave browser, users can reclaim their privacy while benefiting from a more efficient and rewarding digital advertising experience.